Engagement Rate Calculator

On Instagram feed posts in 2026, 1.5% to 3% is good and above 3% is excellent for nano and micro accounts. Reels average higher at 4% to 7% good and above 7% excellent. Engagement falls as accounts grow: macro accounts (500K-1M) average 0.7% to 1.5% on feed posts and 2% to 4% on Reels, while mega accounts (1M+) average 0.4% to 1% on feed posts and 1.5% to 3% on Reels. The calculator above uses the Rival IQ 2026 benchmark report and auto-detects your tier from follower count.

TikTok engagement rate is computed against video views, not followers. The For You Page pushes videos to non-followers, so the right denominator is views. The standard TikTok formula is (likes plus comments plus shares) divided by video views times 100. A TikTok with 500,000 views and 25,000 likes plus 2,000 comments plus 1,000 shares has a view-based engagement rate of 5.6%. Instagram uses followers as the denominator because most reach comes from your existing follower base. The calculator above picks the correct formula for each platform automatically.

Instagram and TikTok algorithms treat saves as a stronger signal than likes because saves indicate the user wants to return to the content. Industry studies (Hootsuite 2024, Later 2025) find saves are 3 to 5 times more valuable than likes for reach. This calculator offers a weighted engagement score where likes count as 1 point, comments as 2 points, shares as 3 points, and saves as 4 points. The weighted score gives you a more honest picture of how the algorithm will treat your content than a flat likes-plus-comments ratio.

A micro influencer (10K to 100K followers) should target these 2026 benchmarks: Instagram feed 2% to 5% (above 5% is top quartile), Instagram Reels 5% to 10%, TikTok 8% to 15% by views (above 15% is top quartile), YouTube long-form 2.5% to 5% by views, YouTube Shorts 4% to 8% by views, Twitter/X 0.5% to 1.5%, Facebook 0.3% to 1%, LinkedIn 2% to 5%. The calculator above detects your tier from your follower count and shows your rate against the right benchmark for your platform and size.

AI chatbots give a generic formula and ignore three things that matter: (1) platform-specific denominators (TikTok and YouTube use views, Instagram and Twitter use followers, LinkedIn and Facebook can use either), (2) tier benchmarks (a 1.5% engagement rate is excellent for a mega account but terrible for a nano account), and (3) weighted engagement that gives saves and shares more weight than likes. This calculator uses the correct formula per platform, auto-detects your tier from follower count, and shows both raw engagement and weighted engagement side by side against the 2026 benchmark for your tier.

Paste each post's likes, comments, shares, and saves on its own row in the multi-post mode. The calculator averages the raw engagement rate across all posts and the weighted engagement score across all posts, then shows the distribution (best post, worst post, median). This gives you a stable account-level engagement rate that is not skewed by a single viral post. For most accounts, 20 to 30 recent posts is enough to get a reliable average.

Engagement includes likes (or hearts, favorites, reactions), comments, shares (or retweets, reposts), and saves (or bookmarks). On YouTube long-form, engagement is likes plus comments divided by views. On YouTube Shorts it is likes plus comments plus shares divided by views. On LinkedIn, engagement is reactions plus comments plus reposts divided by impressions. On Twitter/X, engagement is likes plus retweets plus replies plus quote tweets plus bookmarks divided by impressions. The calculator lets you enter each metric separately and computes the right total per platform.

Yes. Everything runs in your browser using JavaScript. No follower counts, post metrics, or platform data are sent to any server. Close the tab and your last analysis is gone. The only data persisted is the last analysis in localStorage so the form reloads when you come back. There is no account, no email capture, no analytics tied to your social media data.